Meet Andy

Hello! Im Andy, Digital Marketer by day and imperfect Eco Conscious Side Hustler by night! Im 20 something with a passion for business and taking small steps to creating a eco conscious lifestyle for myself and my partner, Ben. You will usually find me exercising, watching Netflix, eating popcorn or working on this little passion of mine, Upwards & Co!    

I have always been interested in sustainability and living with 'less waste' in my life but I was always so overwhelmed by the thought of it. It was a snow-ball effect where I would start to think about all the items in my life that weren't plastic free or the fact that I had used 5 disposable coffee cups that week and then I would stress... Then I read this quote "we don't need a handful of people doing zero waste perfectly, we need millions of people doing it imperfectly" and then it clicked - I don't need to be a pro at this! And I want to share that message with like minded people and help you make better choices. If all you do for 3 months is buy a reusable coffee cup and refuse the disposable ones - I want to give you the biggest hug (post covid obviously) and tell you, you're a legend and you're doing great!  

I  want to make this environmental solution COOL and TRENDY and encourage people to make small changes in their day to day lives.  #itscooltobekind

I hope you love these products as much as I do! xx


OH, and one more thing...                                      

You're planting trees with us, literally. Yep - that's right, YOU!  
We are very proud to announce
that we’ve partnered with One Tree Planted. Their mission is to reforest the planet, one tree at a time! For every purchase made on this site, a tree is planted in Australia.